KRISTI MOE
Brand Strategist / Marketing Director / PR Consultant
RESUME
Profile &
objective
Entrepreneurial, creative thinker with a proven record of leading cross-functional teams to bring brand strategy to life, boosting top and bottom line sales.
Objective: Shine a spotlight on products and services of energetic, consumer-focused companies in a way that drives both engagement and sales.
Skills
Work
experience
Brand Strategist
2015-Present
Brand consultation and campaign execution for small to medium-sized businesses that are looking to quickly scale for growth.
Marketing Manager / Account Manager / Poo~Pourri
2014-2015
The best and crapiest job ever! Our business is to make your business smell like it never even happened. Yes, it's a real product. And yes, it really works! Responsible for leading and managing account details for key customers, including QVC.
Brand Manager, Aqua Spa + Baby Magic/ Naterra
2013-2014
Spearheaded new personal care, fine fragrance and skincare brands and product development including the national launch of Aqua Spa in Walmart stores.
Director of Marketing / TCCD International
2011-2013
Established an internal marketing department and developed branding and strategic marketing direction for five consumer brands in the health and beauty industry, specializing in natural products.
Director of Marketing / Bio Creative Labs
2010-2011
Initially contracted to drive social media growth and eventually hired to provide leadership, develop a centralized marketing department and develop brand strategy.
Principal / Moe Publicity
2006-2010
Provides marketing, public relations and design services for start-ups and small-to-medium sized businesses. Serves as the legal entity for entrepreneurial initiatives like Wisconsin Fashion Week.
ADOBE CREATIVE CLOUD
- Acrobat
- Dreamweaver
- Illustrator
- Photoshop
- InDesign
AGENCY/VENDOR MANAGEMENT
BRANDING
BUDGET DEVELOPMENT
CONSUMER INSIGHTS
CMS
CRM
COPYWRITING
CREATIVE DIRECTION
EVENT PRODUCTION
GRAPHIC DESIGN
INFOGRAPHICS
MARKETING STRATEGY
PROJECT MANAGEMENT
PUBLIC RELATIONS
SEO MANAGEMENT
SOCIAL MEDIA ENGAGEMENT
WEB APP DEVELOPMENT
WEBSITE DEVELOPMENT
- Parallax Scrolling
- Responsive Web Design
- Mobile Optimized
Languages
HTML/CSS