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RESUME

Profile &

objective
 

​Entrepreneurial, creative thinker with a proven record of leading cross-functional teams to bring brand strategy to life, boosting top and bottom line sales.

 

Objective: Shine a spotlight on products and services of energetic, consumer-focused companies in a way that drives both engagement and sales.

Skills

Work

experience
 

Brand Strategist
2015-Present
Brand consultation and campaign execution for small to medium-sized businesses that are looking to quickly scale for growth.
 
Marketing Manager / Account Manager / Poo~Pourri

2014-2015

The best and crapiest job ever! Our business is to make your business smell like it never even happened. Yes, it's a real product. And yes, it really works! Responsible for leading and managing account details for key customers, including QVC. 

 

Brand Manager, Aqua Spa + Baby Magic/ Naterra

​2013-2014

Spearheaded new personal care, fine fragrance and skincare brands and product development including the national launch of Aqua Spa in Walmart stores.

 

Director of Marketing / TCCD International

2011-2013

Established an internal marketing department and developed branding and strategic marketing direction for five consumer brands in the health and beauty industry, specializing in natural products.

 

Director of Marketing / Bio Creative Labs

2010-2011

Initially contracted to drive social media growth and eventually hired to provide leadership, develop a centralized marketing department and develop brand strategy.

 

Principal / Moe Publicity

2006-2010

Provides marketing, public relations and design services for start-ups and small-to-medium sized businesses. Serves as the legal entity for entrepreneurial initiatives like Wisconsin Fashion Week.

ADOBE CREATIVE CLOUD

- Acrobat

- Dreamweaver

- Illustrator

- Photoshop

- InDesign

AGENCY/VENDOR MANAGEMENT

BRANDING

BUDGET DEVELOPMENT

CONSUMER INSIGHTS

CMS

CRM

COPYWRITING

CREATIVE DIRECTION

EVENT PRODUCTION

GRAPHIC DESIGN

INFOGRAPHICS

MARKETING STRATEGY

PROJECT MANAGEMENT

PUBLIC RELATIONS

SEO MANAGEMENT

SOCIAL MEDIA ENGAGEMENT

WEB APP DEVELOPMENT

WEBSITE DEVELOPMENT

- Parallax Scrolling

- Responsive Web Design

- Mobile Optimized

Languages

HTML/CSS

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