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PROJECT SNAPSHOT

Magazine Layout, Copywriting, Production

Identity, Collateral, Tradeshow Signage

E-Commerce Web Design + Development

Web Design, Web DevelopmentCopywriting

Creative Direction, Print & Digital Ads

Brand Standards

Project |01

 

Project |01 geodeo

See BEFORE and AFTER branding scans in the gallery to the left. Created brand strategy and directed new identity, packaging, re-formulation, ingredient story and product launch including public relations, ad placements, copywriting, sales and broker training, sales presentation, tradeshow promotions and consumer sampling.

Read My Interview: Beauty Packaging / Using a QR Code to Sell Deodorant (April 2013)

Project |02

 

Project |02 Naturally Fresh

See BEFORE and AFTER branding scans in the gallery to the left. Created marketing strategy to bring renewed interest in this 20-year-old heritage brand and to hedge against ongoing threat of a fierce competitor. Designed and executed two social media campaigns that turned viral, boosting followers from less than 5k to over 50,000 mostly within a two days. Identified healthcare providers as a new distribution channel and developed campaign and micro-site to address their specific needs.

Project |03

 

Project |03 BuckPower Supplement

See BEFORE and AFTER branding scans in the gallery to the left. BuckPower Deer Antler Velvet is a dietary supplement that has been on Vitamin Shoppe shelves for eight years, but didn't receive much support internally. When a media storm around pro athlete use put deer antler in the spotlight,  I quickly responded by executing a rebranding that answered several threats regarding safety and efficacy, and better aligned with a defined sports nutrition demo. My sales support helped opened distribution in GNC stores across the U.S. I initiated new distribution opportunities with Bodybuilding.com and Total Nutrition stores with just two weeks.

For latest samples of my work and to learn how I can help you >>
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