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The foundation of any sustainably successful brand is simple: Answer the question "Why should I care?" in a way that's relevant to your customer. 


The hard part is the journey to reach that simplicity. That's why you need me.


Marketing professionals like to talk about "clutter," but only in regards to the number of ad messages reaching consumers. There's plenty of clutter and clamour that happens within companies in a fight to determine how those marketing dollars are spent. Things escalate to complicated quickly.


Keep it simple. Make a good product, or provide excellent service, that doesn't currently exist. Find who needs it. Answer the question. Make it happen.


Brand strategy is simply holding a mirror. You have it inside of you... but you need a light to make it shine. I can put you in the spotlight.


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